Privacy policy

Last updated: November 2025

 

1. Introduction

This Privacy Policy explains how CuP Alloys (Metal Joining) Ltd (“we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you visit or make a purchase from https://www.cupalloys.co.uk (the “Site”), powered by Shopify.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.

 

2. Information We Collect


a. Device Information

When you visit the Site, we automatically collect certain information about your device, including:

  • Browser type and version IP address
  • Time zone
  • Cookies installed on your device
  • Pages or products viewed
  • Referring websites or search terms
  • How you interact with our Site

This information helps us understand and improve your browsing experience.

 

We collect Device Information using:

  • Cookies: Small text files stored on your device. Learn more about cookies.
  • Log Files: Record actions on the Site (e.g. IP address and browser type)
  • Tags and Pixels: Used to understand how users navigate the Site.

 

b. Order Information

When you make or attempt to make a purchase, we collect:

  • Name Billing and shipping addresses
  • Email address
  • Phone number
  • Payment information (processed securely; we do not store full card details)
  • Details of the products ordered and purchase history

We refer to this as Order Information.

 

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfil your orders (including payment and shipping)
  • Communicate with you regarding your order or enquiry
  • Detect and prevent fraud or misuse of our Site
  • Improve and personalise our services, marketing, and customer experience
  • Comply with legal and tax obligations

With your consent (for example, if you subscribe to updates), we may also send you occasional marketing or product information. You can opt out of marketing communications at any time.

 

4. Legal Basis for Processing

We process your personal information on the following legal bases:

  • Contractual necessity: To fulfil an order or provide services you have requested.
  • Legitimate interests: To maintain and improve our business operations, prevent fraud, and manage relationships with customers.
  • Legal obligations: To comply with laws, tax reporting, and recordkeeping.
  • Consent: Where required for non-essential cookies or marketing communications.

 

5. Sharing Your Information

We share your information with trusted third parties only when necessary to operate our business:

  • Shopify – our e-commerce platform provider. Shopify hosts our store and processes your data securely. You can read Shopify’s Privacy Policy here.
  • Payment processors – to securely process your payments
  • Courier and delivery services – to deliver your orders.
  • Analytics providers – such as Google Analytics, to help us understand how customers use our site. Learn more here.

We may also share information where required to:

  • Comply with laws, regulations, or legal requests
  • Protect our rights, property, or safety
  • Facilitate business transfers (e.g., merger, acquisition)

We do not sell or rent your personal data.

 

6. International Transfers

As Shopify is a Canadian company with servers in the US and other countries, your data may be transferred outside the UK. Shopify complies with the UK GDPR and uses approved transfer mechanisms (such as Standard Contractual Clauses) to ensure your information is protected.

 

7. Data Retention

We retain your personal information only as long as necessary:

  • Order Information: Kept for up to 7 years for tax, accounting, and warranty purposes.
  • Marketing data: Retained until you withdraw consent or unsubscribe.
  • Device/Cookie data: Retained according to cookie lifespan or your browser settings.

When no longer needed, your information is securely deleted or anonymised.

 

8. Cookies and Tracking

We use cookies to improve your browsing experience and to understand site usage.

  • Essential cookies: Necessary for the site to function (e.g., checkout).
  • Analytics cookies: Help us improve performance.
  • Marketing cookies: Used for advertising and social media features.

You can adjust or disable non-essential cookies using your browser settings or our cookie banner preferences.

 

9. Your Rights (UK Residents)

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your data (where legally permitted)
  • Restrict or object to processing of your data
  • Withdraw consent for marketing communications
  • Data portability (receive your data in a structured, commonly used format)

To exercise these rights, please contact us at sales@cupalloys.co.uk. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

 

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, operational, or technological changes. The most current version will always be available on our website with the “last updated” date.

 

11. Contact Us

CuP Alloys (Metal Joining) Ltd

154 Mandalay Rd, Pleasley, Mansfield, Nottinghamshire, NG19 7TJ, United Kingdom

Email: sales@cupalloys.co.uk

Telephone: 01623 707 955

Registered in England No. 08541525 VAT No. GB163 5703 12